Over 73% of customers who are millennials actually pay more if they get a brand that is willing to be more environmentally and social conscious of various efforts. For those looking to adjust their branding and messaging to more “greener” focuses, you may want to look at possibly having sustainable, real packaging that is easy to work with and utilize. Here are some ideas to work with sustainable packaging that does definitely work.
Make it Sustainable and Useful!
Choosing the correct packaging that’s eco friendly and is made via materials which are recyclable is one of the best ways to ensure that your environmental impact is lowered. However, let’s take it further. You can choose various materials, and you should focus on the functions of this. Folding cartons for example, can be reused for flowerpots or succulents. Clothing shops can use boxes that turn into hangers for the clothes that they sell.
Thinking about function and form isn’t something that’s just cool and innovative, it’s also a good way to make your footprint less. Plus, since it’s original for you to try, customers will definitely flock to these original ideas, upload these to social media, and then, they further engage with their customers. Customer engagement is VITAL for businesses, so you can definitely take advantage of that.
How to Educate Customers
Educating customers on the right, ethical products, or showing that you’re philanthropic, it’s important to look at the products along with the packaging. You want to focus on the function and form, giving them a reason to reuse this, but also look at the message you want to give out.
Even talking about a few statistics about the environment is something to start with. Remember to use all of the blank spaces on your boxes, since this is one chance for you to possibly build a connection with the customers and make them really get connected with you in their own ways.
You can also have different contests such as a mini essay contests, or even contests about social justice on there. You can run this, and the winners or favorites based on audience response can then be printed along the box. When you’re putting this together, do focus on the causes, since this is something that plays into the design.
You should also bear in mind that the text and the various messages that you want to have are the main focus, and try to use more earthy, green tones along the box as well. If you’re going to support a cause that has symbols that people know about, add that to the box.
Finally, remember that you should always have the social media there along the packaging so that they can find you wherever you are. They’ll also learn more not just about your packaging as a whole, but also the causes that you’re able to represent in order to get a better feel for you, and to help you get the correct representation within the packaging as well.
Reminder that with boxes, you can change the world, and philanthropy is something that a lot of customers need to definitely work towards, since this is something that lets your company get the right support for their branding and packaging. The right boxes, the right packaging, and the like are those that you can use to help others, and it’s something that you should definitely get ready to try. The thing with this, is that you can make the change, and the beauty of it is, it’s easier to do it now than ever before.
Packaging Dynamics 